Brand and logo creation: where to begin?

Many people confuse brand with logo. But they are not the same thing.

What is a logo?

It's the visual symbol of your company.

What is a brand?

It is the set of:

• Visual
• Tone of voice
• Positioning
• Public perception

What does a startup company need?

• Functional logo
• Simple color palette
• Defined typography
• Consistent use

Nothing too complex at the beginning.

Conclusion

Good brand building starts simple and evolves with the business.

👉 SOY creates functional brands, without excesses.