{"id":1626,"date":"2025-11-17T16:01:56","date_gmt":"2025-11-17T19:01:56","guid":{"rendered":"https:\/\/soy.com.br\/?p=1626"},"modified":"2026-01-22T17:15:06","modified_gmt":"2026-01-22T20:15:06","slug":"criacao-de-marca-e-logotipo","status":"publish","type":"post","link":"https:\/\/soy.com.br\/en\/criacao-de-marca-e-logotipo\/","title":{"rendered":"Brand and logo creation: what your company really needs to start."},"content":{"rendered":"<h2 class=\"wp-block-heading\">Brand and logo creation: where to begin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many people confuse brand with logo. But they are not the same thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a logo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s the visual symbol of your company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a brand?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is the set of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual<\/li>\n\n\n\n<li>Tone of voice<\/li>\n\n\n\n<li>Positioning<\/li>\n\n\n\n<li>Public perception<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What does a startup company need?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Functional logo<\/li>\n\n\n\n<li>Simple color palette<\/li>\n\n\n\n<li>Defined typography<\/li>\n\n\n\n<li>Consistent use<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing too complex at the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Good brand building starts simple and evolves with the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>SOY creates functional brands, without excesses.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o de marca e logotipo: por onde come\u00e7ar? Muita gente confunde marca com logotipo. Mas eles n\u00e3o s\u00e3o a mesma coisa. O que \u00e9 logotipo? \u00c9 o s\u00edmbolo visual da sua empresa. O que \u00e9 marca? \u00c9 o conjunto de: O que uma empresa iniciante precisa? Nada muito complexo no in\u00edcio. Conclus\u00e3o Uma boa cria\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/comments?post=1626"}],"version-history":[{"count":1,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1626\/revisions"}],"predecessor-version":[{"id":1627,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1626\/revisions\/1627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media\/1850"}],"wp:attachment":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media?parent=1626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/categories?post=1626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/tags?post=1626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}