{"id":1686,"date":"2026-01-12T15:38:44","date_gmt":"2026-01-12T18:38:44","guid":{"rendered":"https:\/\/soy.com.br\/?p=1686"},"modified":"2026-01-26T20:00:52","modified_gmt":"2026-01-26T23:00:52","slug":"criacao-de-site-guia-para-empresas","status":"publish","type":"post","link":"https:\/\/soy.com.br\/en\/criacao-de-site-guia-para-empresas\/","title":{"rendered":"Website creation: what your company needs to know before you start."},"content":{"rendered":"

A website creation<\/strong> It's one of the first steps for companies that want to build a professional digital presence. For startups, small and medium-sized businesses, the website serves as the foundation for marketing, sales, and online credibility.<\/p>\n\n\n\n

In this guide, you will understand What does creating a website involve?<\/strong>, What are the most common types, costs, best practices, and mistakes to avoid at the beginning?.<\/p>\n\n\n\n

\n\n\n\n

What is website creation?<\/h3>\n\n\n\n

Website creation is the process of planning, structuring, designing, and developing a website with clear objectives, such as presenting the company, generating leads, or selling products and services.<\/p>\n\n\n\n

It involves:<\/p>\n\n\n\n

    \n
  • Strategy<\/li>\n\n\n\n
  • Content<\/li>\n\n\n\n
  • Design<\/li>\n\n\n\n
  • Technology<\/li>\n\n\n\n
  • SEO<\/li>\n<\/ul>\n\n\n\n

    It's not just about "making a pretty website," but about creating a... digital asset that generates results<\/strong>.<\/p>\n\n\n\n

    \n\n\n\n

    Why is website creation so important for businesses?<\/h3>\n\n\n\n

    Even with active social media accounts, the website remains the primary source of trust for the public.<\/p>\n\n\n\n

    Main benefits of creating a website:<\/h4>\n\n\n\n
      \n
    • It increases brand credibility.<\/li>\n\n\n\n
    • Centralizes company information.<\/li>\n\n\n\n
    • Supports digital marketing strategies.<\/li>\n\n\n\n
    • It generates business opportunities.<\/li>\n\n\n\n
    • It operates 24 hours a day.<\/li>\n<\/ul>\n\n\n\n
      \n

      Companies with their own website inspire more confidence than those that rely solely on social media.<\/p>\n<\/blockquote>\n\n\n\n

      \n\n\n\n

      What are the main types of websites?<\/h3>\n\n\n\n

      Institutional website<\/h4>\n\n\n\n

      Ideal for presenting the company, services, unique selling points, and contact information.<\/p>\n\n\n\n

      Landing page<\/h4>\n\n\n\n

      A single page focused on conversion, widely used in campaigns.<\/p>\n\n\n\n

      Corporate blog<\/h4>\n\n\n\n

      Used for content marketing and SEO.<\/p>\n\n\n\n

      E-commerce<\/h3>\n\n\n\n

      Focused on the direct sale of products or services.<\/p>\n\n\n\n

      \n\n\n\n

      How does the website creation process work?<\/h3>\n\n\n\n

      1. Planning<\/h4>\n\n\n\n

      Defining the site's objective, target audience, and structure.<\/p>\n\n\n\n

      2. Architecture and UX<\/h4>\n\n\n\n

      Organized content and intuitive navigation.<\/p>\n\n\n\n

      3. Design<\/h4>\n\n\n\n

      Visuals aligned with the brand, responsive and functional.<\/p>\n\n\n\n

      4. Development<\/h4>\n\n\n\n

      Technical construction of the site, performance and security.<\/p>\n\n\n\n

      5. Content and SEO<\/h4>\n\n\n\n

      Clear, scannable text optimized for search engines and AI.<\/p>\n\n\n\n

      \n\n\n\n

      Ready-made website or custom website: which to choose?<\/h3>\n\n\n\n

      Quick comparison<\/h4>\n\n\n\n
      Option<\/th>Recommended for<\/th>Advantages<\/th>Limitations<\/th><\/tr><\/thead>
      Website ready<\/td>Start-up companies<\/td>Faster and more affordable<\/td>Less flexible<\/td><\/tr>
      Customized website<\/td>Growing companies<\/td>Tailor-made strategy<\/td>Greater investment<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Potential featured snippet:<\/strong><\/p>\n\n\n\n

      The choice depends on the stage of the business, budget, and digital objectives.<\/p>\n\n\n\n

      \n\n\n\n

      How much does it cost to create a website?<\/h3>\n\n\n\n

      The cost varies depending on the complexity of the project.<\/p>\n\n\n\n

      Factors that influence:<\/h4>\n\n\n\n
        \n
      • Number of pages<\/li>\n\n\n\n
      • Custom design<\/li>\n\n\n\n
      • Features<\/li>\n\n\n\n
      • SEO strategy<\/li>\n<\/ul>\n\n\n\n

        Mid-range:<\/p>\n\n\n\n

          \n
        • Simple websites: from R$ 2,000<\/li>\n\n\n\n
        • Strategic sites: higher values depending on scope.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          SEO best practices for website creation<\/h3>\n\n\n\n

          For a website to be found on Google and in AI-powered searches, it needs to be optimized from the start.<\/p>\n\n\n\n

          Key points:<\/h4>\n\n\n\n
            \n
          • short and clear URLs<\/li>\n\n\n\n
          • Well-written titles and meta descriptions<\/li>\n\n\n\n
          • Educational and original content<\/li>\n\n\n\n
          • Good loading speed<\/li>\n\n\n\n
          • Optimized mobile version<\/li>\n<\/ul>\n\n\n\n

            Related keywords:<\/h4>\n\n\n\n
              \n
            • professional website creation<\/li>\n\n\n\n
            • website development<\/li>\n\n\n\n
            • website for businesses<\/li>\n\n\n\n
            • website creation<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Website creation and AI-powered searches<\/h3>\n\n\n\n

              AI-based search engines value:<\/p>\n\n\n\n

                \n
              • Clarity of context<\/li>\n\n\n\n
              • Well-organized structure<\/li>\n\n\n\n
              • Reliable content<\/li>\n\n\n\n
              • Natural language<\/li>\n<\/ul>\n\n\n\n

                Therefore, creating a website today means thinking about Traditional SEO + SEO for AI<\/strong>.<\/p>\n\n\n\n

                \n\n\n\n

                Frequently asked questions about website creation<\/h3>\n\n\n\n

                What do I need to create a website?<\/h4>\n\n\n\n

                Domain, hosting, content, and a well-planned project.<\/p>\n\n\n\n

                How long does it take to create a website?<\/h4>\n\n\n\n

                On average, 2 to 6 weeks.<\/p>\n\n\n\n

                Is it possible to create a website without programming?<\/h4>\n\n\n\n

                Yes, but strategic websites require professionals.<\/p>\n\n\n\n

                Does a website help you sell more?<\/h4>\n\n\n\n

                Yes. It strengthens the brand and supports the entire sales funnel.<\/p>\n\n\n\n

                \n\n\n\n

                Conclusion<\/h3>\n\n\n\n

                A website creation<\/strong> It's a strategic investment for companies that want to grow digitally in a structured way. A good website not only presents the company, but also supports marketing, sales, and brand positioning.<\/p>\n\n\n\n

                CTA to the SOY blog<\/h4>\n\n\n\n

                Do you want to create a fast, functional website designed for your business growth?<\/p>\n\n\n\n

                Discover SOY's website creation solutions.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

                Understand how website creation works, types, costs, and best practices for businesses. A practical guide for beginners. Watch now.<\/p>","protected":false},"author":5,"featured_media":1841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criacao-de-sites"],"acf":[],"_links":{"self":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":3,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":1692,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1686\/revisions\/1692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media\/1841"}],"wp:attachment":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}