{"id":1712,"date":"2026-01-04T15:33:05","date_gmt":"2026-01-04T18:33:05","guid":{"rendered":"https:\/\/soy.com.br\/?p=1712"},"modified":"2026-01-22T17:56:22","modified_gmt":"2026-01-22T20:56:22","slug":"criacao-de-site-institucional-o-que-nao-pode-faltar","status":"publish","type":"post","link":"https:\/\/soy.com.br\/en\/criacao-de-site-institucional-o-que-nao-pode-faltar\/","title":{"rendered":"Creating a corporate website: what you can't miss."},"content":{"rendered":"

Creating a corporate website: what you can't miss.<\/p>\n\n\n\n

A creation of an institutional website<\/strong> It's one of the most important steps for companies that want to build a solid digital presence. The institutional website serves as the main point of contact between the company and the public.<\/p>\n\n\n\n

In this article, you will understand What elements are essential in a institutional website?<\/strong> and how to structure it in a clear and professional manner.<\/p>\n\n\n\n

\n\n\n\n

What is an institutional website?<\/h3>\n\n\n\n

An institutional website is a website that officially presents the company, its services, values, and contact information.<\/p>\n\n\n\n

His main focus is not direct sales, but rather credibility, positioning and information<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

What is the role of a company website?<\/h3>\n\n\n\n

The institutional website helps to:<\/p>\n\n\n\n

    \n
  • Introducing the company<\/li>\n\n\n\n
  • Explain services or solutions<\/li>\n\n\n\n
  • To inspire confidence.<\/li>\n\n\n\n
  • Support marketing and sales<\/li>\n\n\n\n
  • Centralize official information<\/li>\n<\/ul>\n\n\n\n

    For many companies, it's the customer's first contact with the brand.<\/p>\n\n\n\n

    \n\n\n\n

    Essential pages for a company website<\/h3>\n\n\n\n

    Home page<\/h4>\n\n\n\n

    You must explain clearly:<\/p>\n\n\n\n

      \n
    • Who is the company?<\/li>\n\n\n\n
    • What does she do<\/li>\n\n\n\n
    • Who is it for?<\/li>\n\n\n\n
    • How to get in touch<\/li>\n<\/ul>\n\n\n\n

      About Page<\/h4>\n\n\n\n

      It tells the story of the company, its purpose, and what makes it different.<\/p>\n\n\n\n

      Services or solutions page<\/h4>\n\n\n\n

      It details what the company offers in a clear and objective way.<\/p>\n\n\n\n

      Contact page<\/h4>\n\n\n\n

      It facilitates the user's next step, using a form, email, or WhatsApp.<\/p>\n\n\n\n

      \n\n\n\n

      Essential elements beyond the pages<\/h3>\n\n\n\n

      Clear content<\/h4>\n\n\n\n

      Simple, direct, and user-focused text.<\/p>\n\n\n\n

      Intuitive navigation<\/h4>\n\n\n\n

      The user needs to be able to find information easily.<\/p>\n\n\n\n

      Responsiveness<\/h4>\n\n\n\n

      The website should work well on any device.<\/p>\n\n\n\n

      Basic SEO<\/h4>\n\n\n\n

      Structure prepared to appear on Google.<\/p>\n\n\n\n

      \n\n\n\n

      Common mistakes on institutional websites<\/h3>\n\n\n\n
        \n
      • Generic texts<\/li>\n\n\n\n
      • Information overload<\/li>\n\n\n\n
      • Lack of CTA<\/li>\n\n\n\n
      • Confusing navigation<\/li>\n<\/ul>\n\n\n\n

        Avoiding these mistakes already puts the company ahead of many competitors.<\/p>\n\n\n\n

        \n\n\n\n

        Can a company website also generate opportunities?<\/h3>\n\n\n\n

        Yes. Even if it's not focused on direct sales, an institutional website:<\/p>\n\n\n\n

          \n
        • Generates contacts<\/li>\n\n\n\n
        • Supports the sales team.<\/li>\n\n\n\n
        • Reinforces authority<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Conclusion<\/h3>\n\n\n\n

          A creation of an institutional website<\/strong> It should be treated as a strategic project. A clear, organized, and professional website strengthens the brand and creates opportunities over time.<\/p>\n\n\n\n

          If the institutional website is the foundation of the company's digital presence, it needs to be strategically planned from the start.<\/p>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Discover what's essential when creating a corporate website and how to structure a clear, professional, and trustworthy site.<\/p>","protected":false},"author":5,"featured_media":1837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criacao-de-sites"],"acf":[],"_links":{"self":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}