{"id":2025,"date":"2026-01-18T16:44:08","date_gmt":"2026-01-18T19:44:08","guid":{"rendered":"https:\/\/soy.com.br\/?p=2025"},"modified":"2026-01-26T20:00:19","modified_gmt":"2026-01-26T23:00:19","slug":"tendencias-redes-sociais-marketing-digital","status":"publish","type":"post","link":"https:\/\/soy.com.br\/en\/tendencias-redes-sociais-marketing-digital\/","title":{"rendered":"Social media trends for 2026: what&#039;s changing in digital marketing?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Social media has ceased to be merely a channel for visibility. Today, it is an environment for decision-making, relationship building, customer service, sales, and brand building. And in 2026, this transformation will become even clearer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing is undergoing a structural change: less volume, more intent. Fewer ready-made formulas, more strategy. In this article, you will understand the main social media trends that are already shaping the present and will define the coming years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Content needs to prove its value in seconds.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Attention spans have decreased, but demands have increased. People no longer want &quot;pretty posts&quot; without substance. They want quick answers, practical tips, clear positioning, and real usefulness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands that thrive on social media are those that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They educate<\/li>\n\n\n\n<li>They simplify complex topics.<\/li>\n\n\n\n<li>They help the public make decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s not about posting more. It&#039;s about posting better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Artificial intelligence has become part of the creative process.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI is no longer a trend, it&#039;s infrastructure. In social media, it&#039;s already being used for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content ideation<\/li>\n\n\n\n<li>Performance analysis<\/li>\n\n\n\n<li>Message personalization<\/li>\n\n\n\n<li>Optimization of formats and schedules<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But there&#039;s an important point: AI accelerates, it doesn&#039;t replace strategy. The brands that use artificial intelligence without losing their identity and consistency are the ones that stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Less viral content, more authority building.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The exclusive focus on going viral is losing its power. By 2026, the importance of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recurring content<\/li>\n\n\n\n<li>Consistent narratives<\/li>\n\n\n\n<li>Continuous presence<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Authority is built through strategic repetition. Those who only show up when they want to sell something tend to disappear from the consumer&#039;s feed and mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Creators and brands are merging.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The line between &quot;brand&quot; and &quot;content creator&quot; is becoming increasingly blurred. Companies that put real people at the forefront of their communication generate more trust than generic profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This applies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Founders<\/li>\n\n\n\n<li>Experts<\/li>\n\n\n\n<li>Internal teams<\/li>\n\n\n\n<li>Brand spokespeople<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Social media platforms value real faces, opinions, and stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Social media has become a channel for research and decision-making.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before buying, hiring, or trusting someone, people go to Instagram, TikTok, or LinkedIn to investigate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is the brand?<\/li>\n\n\n\n<li>How does she communicate?<\/li>\n\n\n\n<li>What she stands for<\/li>\n\n\n\n<li>If it seems reliable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is no longer just at the top of the funnel. It directly influences the purchase decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Vanity metrics are losing ground to business metrics.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Likes and followers alone mean less and less. Brands are looking more at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rescues<\/li>\n\n\n\n<li>Shares<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Conversations in direct messages<\/li>\n\n\n\n<li>Leads and opportunities generated<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mature digital marketing connects content with results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Simple planning, consistent execution.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Overly complex strategies hinder execution. The tendency is to work with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Well-defined content pillars<\/li>\n\n\n\n<li>Realistic calendars<\/li>\n\n\n\n<li>Rapid tests<\/li>\n\n\n\n<li>Constant adjustments<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those who can maintain consistency over several months gain a competitive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does this mean for companies and brands?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This means that social networks are no longer improvised. They require:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarity of positioning<\/li>\n\n\n\n<li>Content strategy<\/li>\n\n\n\n<li>Intelligent use of technology<\/li>\n\n\n\n<li>Continuous execution<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s not about being on every social network, but about being well-positioned on the right networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media trends for 2026 show a more strategic, less superficial, and much more business-oriented digital marketing approach. Brands that understand this now will have a head start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At SOY, we believe that social media isn&#039;t about following trends, but about building presence, authority, and results in a simple, accessible, and efficient way.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the top social media trends for 2026 and understand how digital marketing is changing with AI, new content formats, and consumer behavior.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","hentry","category-redes-sociais"],"acf":[],"_links":{"self":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/comments?post=2025"}],"version-history":[{"count":1,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/2025\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/posts\/2025\/revisions\/2027"}],"wp:attachment":[{"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/categories?post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soy.com.br\/en\/wp-json\/wp\/v2\/tags?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}